During my life’s journey, I discovered the sheer joy of eating and living within an organic lifestyle. From the food on my table, to the products and detergents I used to clean my home and all aspects of my life, my family and I evolved to complete organic living. It has been an amazing transformation for us in mind, body and soul.Farmers, producers and manufacturers long suffered from a limited demand resulting in inflated prices of organic products. This made organic living unaffordable to most people. I wanted to change this. With my first-hand experience of reaping the benefits of an organic lifestyle, I sought to create an organic community in my home country, the UAE, to eventually flourish throughout the region.

Let’s build a better world today and for our generations to come!

​Ahmed Mohammad Abdulla Alqaz Alfalasi Chairman, Pure & Organic